Thatchers launches the first in a series of 15 online and pre-roll films for the Somerset cider brand. Directed by Matt Carter in collaboration with agency Joint.
Featuring the company owner himself Martin Thatcher, the fourth generation of the Thatcher orchard farmers and what a lovely chap he is.
The Thatchers spokesperson is played by actor Richard Ede, who acted his socks off in the freezing January West Country weather.