On Demand

British Airways


Jellygun travelled to Durban, S.Africa to direct a series of interactive pre-roll ads for British Airways. Featuring the ever charming and game for a laugh, Mr Alex Zane. These appeared on the Channel 4 catch-up service All 4.

Viewers were given the opportunity to decide how the ad ends, with a click of a mouse or remote you can dress Alex up as a Little Mermaid or see him eaten by a lion, well almost.

British Airways - Durban on Demand