Happy hour

Carlsberg Export

Joe Wilkinson’s Unhappy

Five films written by Joe Wilkinson, the least impressed man on the planet, for those lovely happy people at Carlsberg.

With a microbudget for production it was decided to create a series of uber stylised environments that embraced a lo-fi approach. Using old theatrical backdrops with each background complementing a particular subject matter for Joe’s musings on what makes the Danes happy.

In Joe’s view it’s all rubbish of course, which ironically makes us miserable Brits very happy! Cheers for cheering us up Joe.

These films had 3 million impressions amongst the target audience, sure Joe would be very impressed!

Carlsberg Export - Flowers
Carlsberg Export - Yoga
Carlsberg Export - Beach