Written and Directed by Matt Carter, Euromillion Hot Picks was screened exclusively on Ch4, featuring a team up with the ‘8 Out of 10 Cats’ comedian Joe Wilkinson and ‘Countdown’ maths whizz Rachel Riley. The commercial sees Rachel getting more than she expected from Joe’s run down tin can alley stall.
CAMELOT UK - Euromillions Hot Picks
We had a fantastic time partnering with Channel 4 on the new EuroMillions HotPicks ad. Rachel and Joe proved to be a brilliant casting choice, and the end result is a funny ad that resonated with Channel 4 viewers.
