WHATEVER THE WEATHER
Matt Carter directed 30, 20 and 10 sec spots in collaboration with Storylab for Hong Kong app design company 360. This formed part of a global TV and online campaign to showcase a weather app that offers clothing advice!
Shot over one day, the weather was indeed the trickiest element to over come. Luckily the pouring rain had subsided by the afternoon and with help from some very big lights, we created the illusion of glorious sunshine. Always ready indeed!
Matt Carter says of the filming “The one thing we needed on the day of the shoot was for the sun NOT to shine. Luckily the unpredictable UK weather helped, as the final shot of the day was being filmed, the sun put in a brief but perfectly timed appearance”.
360 Weather App - Always Ready
