TV SPONSORSHIP Positive Connections
TARGETING YOUR AUDIENCE
Jellygun’s teams have produced a huge number of TV sponsorship campaigns over the years. We consider ourselves to be experts in finding TV sponsorship opportunities to raise awareness of your brand.
We’ve partner brands including Kellogg’s, Foxy Bingo, Knorr, Rachel’s Yogurt, French’s with programming on Ch4, 5, DAVE, SKY, Discovery, UK Drama, ITV and ITV2.
A study by Channel 4 has found that 89% of consumers saw brands that sponsor TV as more trustworthy than other forms of advertising.
The study also found that brand sponsorship appeals to young audiences.
How it works
The key to a successful TV sponsorship campaign is that the product and the programme have to sit comfortably together. The stronger the creative link with the programme, the stronger the recognition of the brand in the minds of TV viewers. The stronger the link, the bigger the boost to its metrics, especially purchase intent.
With no direct messaging allowed we’ve become adept at highlighting key brand attributes within our creative solutions.