KELLOGG’S What's for breakfast?

Jellygun’s creative team produced numerous Kellogg’s sponsorship idents for CITV. 

Creating a variety pack of idents for brands: Coco Pops, Mini Max, Honey Loops & Rice Krispies Multi-grain Shapes.

Scripts were written to encourage kids to let their imaginations run wild, interacting and exploring with the world around them.

CD Matt wrote and directed with Ben, Will and Kat, the super talented animation team, providing multiple fun idents, made within very tight time frames and budgets.

Kellogg's - RKMGS - Stories

Different stories, different styles

The spots needed to be entertaining for the kids, appealing to mums as well as keeping strong brand recognition between each product.

  • Coco Pops had kids guessing what fate might befall Croc, as he tries to steal different Coco Pop cereals.
  • Honey Loops encouraged kids to get active along with Honey the Bee.
  • Mini Max, using live-action and 3d animation, sees a kid prepping for school with help from Max (Voiced by Griff Rhys Jones).
  • RKMG encourages learning about the natural world by using amazing factoids, followed by a series of imaginative stories, using the four Multigrain shapes as characters.
Kellogg's - Coco Pops Mini Crocs
Kellogg's / CITV - RKMG - Nature Facts
Kellogg's / CITV - Bring on School
Kellogg's / CITV - Coco Pop Croco-copters


Following the success of the CITV sponsorships, Jellygun’s Matt Carter also directed this fun little TVC in 2019 for Kellogg’s Rice Krispie Squares.

Kellogg's - Square Yo Self