A FIRST FOR FRENCH’S

US condiments company French’s partnered with UK-based Smithfield Foods to produce its first ever hotdog!

To celebrate this branding partnership French’s decided to advertise in the UK for the very first time, securing a sponsorship deal with The Discovery Channel.

The team at Jellygun were tasked with creating a series of 10 sec films to run across Discovery’s programming output, appealing to the male-centric audience and encouraging them to try the new French’s Hotdog.

Using famous explorers or ‘Discoverers’ from throughout history from Marco Polo to Walter Raleigh to Scott of the Antartic, all giving their insight into their Taste for Discovery.

With a hint of  Black Adder meets Horrible Histories two comedy actors play all the different Discoverers. Fun, memorable and tasty little films with an accompanying website.

THE PLAN

After some weeks in consultation with French’s and Smithfield Foods, it was decided that we would create brand awareness via sponsorship idents on the Discovery channel – a great fit with a large and surprisingly-young male demographic.

Jellygun engaged with the audience by creating and introducing the “Discoverers’ Club” – where famous explorers go to kick back and relax! An amusing set of idents were created showing acclaimed explorers winding down and enjoying the delights of French’s Hot Dogs.

DIGITAL CONTENT

To complement and support the sponsorship, we created banners and a landing page featuring more of our wacky explorers and their antics.