ORANGE STUDIOS Web Films
LET’S MAKE MOVIES
Orange wanted to extend its Gold Spot cinema advertising into the digital realm while keeping the recognisable tone of voice of the beloved Mr Dresden & Elliot characters (Brendon Brown and Steve Furst). After developing a dedicated website (Orange Film Studios) Orange required a selection of spoof press junkets for imaginary movies – with an ‘Orange’ flavour.
Sharing writing duties with creative team David Cadji-Newby and Julie Barnes, Jellygun’s MC, took over Shepperton Studios to create a promotional spot for the launch of the Orange Film Studios.
“I was really impressed with Jelly Gun’s creative vision, enthusiasm and professional approach. The team had a total understanding of our brand and have excelled in creating a series of laugh-out-loud funny films, which have been a great success.”
Originally concieved with an actor playing a movie reporter, Writer / Director Matt Carter decided to add a layer of authenticity to the films by reaching out to the go-to movie critic, Mr Mark Kermode.
Amazingly Mr Kermode jumped at the chance to meet the Orange Film Studios bosses, after years of watching them on cinema screens, it was a chance for him to meet them in person. Mark embraced the scripted and at times improvisational elements of the filming and delivered a brilliant and perfectly pitched performance.
This excellent piece has film critic Mark Kermode interviewing Mr Dresden and his sidekick as the duo from Orange discuss their remake of Saving Private Ryan
5 Stars – David Reviews
